There are many reason children would love Switzerland one of them of course the delicious chocolate and desserts and the many activities like sleigh riding in the mountains, swimming in the beautiful lakes in the summertime, an enjoyable trainride, maybe a bike trip to one of the charming towns, toy shopping, but what I think would capture the children's interest the most is the fact that the traveling is never too far, your destination is always just around the corner and there are very few long drives. Blondie.